Apple is set to deliver new AI features this year, powered by its custom-designed chips in data centers, part of its initiative to integrate generative AI technologies across its product lineup.
Apple's proprietary chips in cloud-computing servers will handle complex AI tasks, supporting upcoming AI functionalities in Apple devices with in-house technology for major infrastructure roles.
Apple's AI chip deployment aims to manage more complex operations in the cloud while processing simpler AI-driven tasks directly on devices for efficient performance, user privacy, data security, and positive user experience.
Apple's accelerated AI chip deployment was reportedly influenced by the industry excitement from OpenAI's ChatGPT, driving tech companies globally to advance their AI initiatives.
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