But as a branding maneuver to distinguish itself in the noisy marketplace of AI dreams and promises, pulling the term Apple Intelligence out of thin air and pretending it represents a considered point of view is not a bad move. It simultaneously suggests Apple is above the sometimes-dubious AI fray, and yet somehow owns the entire space.
The Apple Intelligence version of Siri will have more of a memory, and draw knowledge from iPhone app usage. Making use of large-language model technology, it should better and understand and more fluently respond to queries in everyday language.
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