Using a deep learning algorithm, Amazon can personalize size recommendations by combining information on the size relationship between brands' size systems, product reviews, and the customer's fit preferences and making real-time sizing suggestions.
Amazon also has rolled out Fit Review Highlights, which uses large language models to pull information from customer reviews about size accuracy, garment fit, and fabric stretch and AI to summarize and personalize the information for the user.
#amazon-fashion #ai-integration #personalized-size-recommendations #customer-reviews #online-shopping-experience
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