Among theories circulating online, though, was news of a secretive and powerful new AI model at the company, dubbed Q* and pronounced "Q star," which insiders may have wanted to keep from the public until the tech was more fully understood.
"We think Q has the potential to become a work companion for millions and millions of people in their work life," Adam Selipsky, the chief executive of Amazon Web Services, told the New York Times.
With its announcement, Amazon is also trying to leave behind the perception that the company has been struggling to keep up in a rapidly changing AI industry landscape.
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