The use of AI in generating misleading review quotes for the Megalopolis trailer has raised concerns about the technology's reliability, as the quotes did not accurately reflect critics' opinions.
Eddie Egan, who oversaw the trailer materials, has been removed from the marketing team after it was revealed that AI-generated fake review quotes misrepresented critical feedback.
The quotes attributed to critics of Megalopolis director Francis Ford Coppola's films, like The Godfather, falsely claimed negative reviews, rather than reflecting the actual praise given.
There’s a growing recognition of AI's potential to disseminate false information, exemplified by instances in legal submissions and marketing materials that lead to significant ramifications.
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