One of the more impressive AI tech demos in recent months came from Adobe's new Firefly Image 3 system, which adds some amazing AI-powered tricks to its suite of image editing tools beloved by digital photographers and artists.
Part generative AI chatbot, part AI image creation tool, the idea is to let companies 'reuse and adapt content for upcoming campaigns.' Because the AI can adjust images, companies can 'localize campaign assets for different regions,' saving a marketing team time.
Adobe stresses that the whole thing is 'safe for business,' implying that you can use it without worrying that the powerful AI image-inventing software will generate an image that steals someone else's intellectual property.
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