AI may have just had its iPhone moment
Briefly

Apple is building a context engine to understand individual customers for enhanced AI capabilities beyond current chatbot limitations.
Apple will deliver basic generative AI features initially and promises future Siri enhancements to provide context-based assistance.
Apple aims for Siri to answer queries based on user context, such as identifying relationships and accessing relevant information.
Although Apple's AI technology may not be as cutting-edge as others, its progress suggests advancement beyond expectations, with focus on user experience and security.
Read at Axios
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