At General Motors' Charlotte Technical Center in North Carolina, a team of software and automotive experts harness AI to give GM racers an advantage in NASCAR, IndyCar, IMSA, and other races.
McLeod's team rolls out software updates on a one-week sprint cycle, all with the goal of helping racing teams make their own updates to strategies as quickly as possible come race day.
What we're doing is reducing the amount of time, dramatically, from the observance of an event to our ability to turn that into tangible outcomes on a racetrack.
During events, there's steady communication from racing teams in the chaotic environment of the track to GM staff in the studied quiet of a pair of war room-like command centers within the Technical Center.
#ai-in-motorsports #real-time-data-analysis #strategy-recommendations #gm-racing #technical-innovation
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