AI technology has drastically changed how public relations research is conducted, allowing for rapid information gathering that previously took hours. Tools like ChatGPT and Claude can efficiently summarize a client's online presence and public perception. However, while this efficiency is beneficial, there is a significant concern regarding the reliability of the outputs. Large language models can suffer from 'hallucinations', meaning they can generate inaccurate or misleading information, which necessitates careful consideration of the AI's conclusions about individuals or brands.
AI tools like ChatGPT and Claude offer quick summaries of public information, but they come with the risk of spreading false or misleading information due to their inherent hallucination problem.
The advent of AI in public relations allows for rapid data gathering, replacing hours of manual research, but it raises concerns about the accuracy and interpretation of the information AI presents.
Collection
[
|
...
]