Co-founder Nigel Daley highlighted that traditional retrieval layers in e-commerce are often inefficient, casting a wide net that drives up costs while failing to deliver personalized results.
Daley and Riedel leverage their experience from Pinterest to integrate both text and visuals in AI-powered search, aiming for a deeper understanding of user preferences.
Vantage Discovery has a focus on providing personalized recommendations by understanding user queries beyond keywords, improving the overall e-commerce search experience.
The startup, which launched in early 2024, aims to transform e-commerce with a substantial integration into Salesforce's Commerce Cloud, raising over $16 million thus far.
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