AI Briefing: Enterprise AI has some growing up to do
Briefly

Enterprise-focused Cohere introduced R+, an LLM for Microsoft Azure and Oracle, catering to 10 languages with enhanced accuracy and lower costs, reflecting the drive for improved business-focused language models.
Writer AI's survey reveals only 17% of executives found success with internally developed generative AI tools, while 61% faced accuracy challenges, raising questions on the effectiveness of in-house AI solutions.
Forecasts indicate substantial growth in areas like ad spend driven by generative AI, with predictions ranging from $4.6 billion in 2023 to $206 billion by 2032, highlighting the expanding influence of AI in various sectors.
Executives at an AI event noted emerging enterprise interest due to advancements in AI models and computing power, suggesting a growing market for enterprise AI solutions and services.
Read at Digiday
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