"With AI-generated content so easy to make, it's crunch time for brands, creators, and platforms. Particularly given a deepening desire among consumers for something only humans can provide: authenticity. As influencer marketing agency Billion Dollar Boy reports, only 26% of consumers prefer generative AI creator content to traditional creator content, and that's down from 60% in 2023. For platforms, defining authenticity will be a unique challenge, as will deciding whether to create clear guidelines around the posting and identification of AI-generated content."
"For creators, standing out will require them to reexamine what makes them unique: their humanity, and the messiness that comes with it. Overpolished, overmanicured content may hew too close to stuff made by generative AI programs - even using these programs to write scripts could alienate audiences. Brands, always careful with how partners portray their product, now seem more willing to embrace creators' imperfections."
2025 brought widespread generative AI on social platforms, and 2026 forces brands, creators, and platforms to respond. Consumers increasingly value human authenticity; only 26% prefer generative AI creator content, down from 60% in 2023. Platforms face challenges in defining authenticity and deciding on rules for posting and labeling AI-generated content. Creators must emphasize their humanity and unpolished moments because overpolished content can resemble AI and using AI-generated scripts risks alienating audiences. Brands are becoming more open to imperfections and may request them in partnerships. Major model releases and platform tools accelerated the volume of AI-generated content.
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