"OpenAI announced on Friday that it will be testing ads in its free version for logged-in, adult US users. It's also rolling out an $8-per-month "Go" subscription tier that includes some upgraded capabilities, such as longer memory and more image creation opportunities, a lower price than its "Plus" ($20/month) and Pro ($200/month) subscriptions. "Go" subscribers will also get ads, while Plus, Pro and OpenAI's business customers won't."
"OpenAI CEO Sam Altman has previously expressed reservations about introducing ads to ChatGPT. But the move comes as OpenAI is urgently trying to figure out how to bring in more revenue to help it afford the $1.4 trillion it has committed to spending on AI infrastructure over the next eight years. Altman said in November that the company expected to end 2025 with around $20 billion in annual revenue."
"OpenAI also introduced health and learning tools, among others, as it looks to make ChatGPT a more essential part of users' everyday lives and potentially give them a reason to upgrade to a paid subscription. Advertising could prove a lucrative strategy for OpenAI, as using the information from people's conversations with ChatGPT could make for highly targeted ads. For example, if a user asked ChatGPT for help planning a trip, it could serve up ads for a hotel or entertainment in the area."
OpenAI will test advertisements in ChatGPT's free version for logged-in adult US users and display ads labeled "sponsored" at the bottom of answers. The company is launching an $8-per-month Go tier with longer memory and enhanced image-creation opportunities; Go subscribers will receive ads while Plus, Pro and business customers will not. OpenAI is pursuing revenue to support $1.4 trillion in planned AI infrastructure spending and projects about $20 billion in 2025 revenue. Integrations like Instant Checkout and health and learning tools aim to increase utility. OpenAI says ads will not dictate answers and will not sell user conversations to advertisers.
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