These new Firefly tools in Premiere Pro will enable users to generate video, add or remove objects via text prompts, and extend video clip length, enhancing editing capabilities similar to Photoshop's Generative Fill feature.
Adobe plans to integrate third-party AI models like Pika, Sora, and Runway into Premiere Pro to provide users with more options and capabilities, leveraging Adobe's Content Credentials labels to identify the AI models used.
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