SAG-AFTRA has struck a deal with Narrativ, allowing its members to ethically license their voices for AI-generated audio, emphasizing consent and control.
Duncan Crabtree-Ireland highlighted that Narrativ's platform exemplifies ethical AI use by ensuring compensation, informed consent, and performer control over voice likeness rights.
Brands proposing AI ads must disclose content and give performers the option to decline, allowing SAG-AFTRA members to negotiate prices for their contributions.
Despite challenges with AI, SAG-AFTRA has successfully negotiated a deal that may shape the future of voice acting and industry standards in advertising.
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