80% of the information we generate becomes 'dark data.' This is how to bring it to light
Briefly

NASA defines matter as any substance with mass and volume, but dark matter and energy are critical yet invisible forces shaping our universe, akin to dark data in intelligence.
Like dark matter makes up 85% of our universe, 80% of business-relevant information is dark data—it's unstructured and largely untouched by traditional statistical analysis, influencing decisions unknowingly.
Generative AI unveils vast modern analytical capabilities, enabling leaders to harness hidden insights from dark data, presenting a unique opportunity for competitive advantage in business intelligence.
A recent study showcased LLMs and AI's ability to uncover legal violations in massive datasets, exemplifying how these tools can transform unstructured data into actionable insights.
Read at Fast Company
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