The majority of marketers are already making the most of these tools, less than ten percent still don't use them at all, or not for work purposes. Reasons for delaying uptake included concerns over data quality, budget constraints, and lack of familiarity with the technology.
The latest white paper "The truth about AI tools: insights from a UK marketer's point of view" highlights the current AI revolution and its impact on modern marketing. Based on an exclusive survey of 200 marketing leaders in the UK, it looks at how businesses leverage AI tools to improve marketing outcomes to help more marketers access the benefits of the technology.
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