"Build an AI taskforce - not a tech committee Love says most agencies won't transform unless someone owns the AI integration work. Rather than setting up vague "innovation groups," he encourages leaders to assign responsibility and protect time for AI integration, even if that means pulling people slightly away from billable client work. Agencies that succeed, he added, treat AI as a core business priority, not a side project that gets squeezed in when deadlines allow."
"Make AI training role-specific, not generic "It's amazing how many agencies roll out ChatGPT or Gemini to their teams and don't train anybody on it," Love said. He likens untrained teams to people staring at a giant box of Lego with thousands of bricks inside, but no picture on the front and no instructions. The picture on the box, he said, is role-specific training. For him, training is what turns experimentation into practical capability."
AI is transforming creative production, but many creative agencies lack clear starting points for adoption. Psychological barriers and organizational mindset present the primary obstacles rather than technical limitations. Agencies must designate accountable owners for AI integration and protect staff time to experiment away from billable work. Role-specific training converts experimentation into practical capability and aligns tools to job functions. Encouraging deliberate, regular play and making AI a business priority prevents token use that merely speeds work and risks undermining agency value. Dedicated taskforces and structured training help future-proof teams for the AI era.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]