From the original model all the way to the iPhone 15, the strangely specific time has been displayed in presentations, billboards and posters across the Apple timeline. With a slice of tasteful continuity, each new Apple launch is a subtle homage to its humble beginnings.
The 9:42 AM trend carried throughout Apple's marketing for around three years until the iPad made its debut. With the accuracy nailed, 9:41 became the official display time in Apple's marketing and it still continues to this day.
#apple-marketing-strategy #iphone-history #product-launch-continuity #apple-branding #time-in-marketing
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