Said iPad is a little bit thinner than the last one, so the advert showed all the creative, lovely things in the world being squashed flat by a giant metal press... It is truly gruesome.
Compare it to Apple's launch ad for the Mac in 1984... Liberate yourself from the chains of conformity - a pretty good sell... the IBM PC of the time had the creative potential of a tax bill.
There are of course lots of theories of how this happened... What if Apple meant it to be that bad?
Simply put, the iPad Pro M4 is the thinnest, fastest, brightest iPad - but the only thing that matters is the iPad part... it won't tablet any better than its far cheaper forebears.
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