The video created to launch the new 2024 iPad Pros shows a pile of musical instruments, paint tins, camera lenses, books, arcade machines and more flattened by a massive crushing machine to create the shiny new tablet. The message? You don't need any of that old junk because you can do it all on an iPad Pro.
But what feels so misjudged is the dystopian connotation of showing creativity and tradition being destroyed by a machine to create a tech product. It feels like Apple was somehow trying to hark back to its famous 1984 Macintosh advert but ended up saying the opposite.
[
add
]
[
|
|
...
]