Apple CEO Tim Cook emphasized China as the most competitive market globally, despite facing challenges and a 10% revenue decline in the iPhone business, particularly in Greater China.
Cook argued iPhone revenue should be viewed as flat without considering a $5 billion influx from the previous year, mentioning tough competition from domestic brands impacting market share.
Despite the challenges, Cook mentioned the iPhone 15 and 15 Pro Max as the best-selling smartphones in urban China, expressing long-term optimism about Apple's performance in China.
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