Overall preorder demand for the iPhone 16 has tumbled compared to the iPhone 15, with initial sales hitting around 37 million units, 12.7% lower than last year.
The decline in preorder sales is attributed primarily to the two Pro models, which saw drops of 16% and 27%, despite a significant increase for the iPhone 16 Plus.
While customer wait times for the iPhone 16 Pro models are now three to four weeks, significantly reduced from the prior year’s longer wait times, demand shows varied interest across the lineup.
The iPhone 16 Plus saw remarkable preorder growth of 48%, signaling a shifting consumer preference or satisfaction with non-Pro models in the new lineup.
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