Apple's 'Shot on iPhone' Ad Is a Musica Mexicana Tribute
Briefly

Suerte! ('luck' in English), by agency TBWA\Media Arts Lab Latam, follows Música Mexicana singer/songwriter Iván Cornejo on a surreal journey in Mexico.
The film features encounters with characters from the Loteria, aiding Cornejo in overcoming creative blockage to compose a new song, 'Intercambio Injusto.'
Directors Cliqua shot the film on an iPhone 15 Pro Max, showcasing its capabilities like Cinematic Mode and low-light filming in the surreal narrative.
Read at Adweek
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