The article argues that although theoretical changes suggest a more competitive app store ecosystem, practical outcomes point toward a reality where only a few stores survive. Many competitors will succumb to failures associated with security and fraud, resulting in a fragmented user experience. This ongoing evolution is likely to leave consumers dependent on established companies such as Apple for support, despite the fact that failures may originate from third-party stores. Ultimately, the envisioned diverse marketplace may not materialize as hoped, leading to fewer choices and greater confusion for users.
The evolution of app marketplaces will lead to a few dominant stores while many will fail, resulting in customer confusion and dependence on established companies.
Despite changes aimed at fostering competition, users will likely find themselves returning to Apple for support, perpetuating a cycle of reliance and confusion.
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