"The local ad system will operate similarly to advertising in Google Maps, allowing advertisers, retailers, and brands to bid for ad slots against search queries."
"Retailers, restaurants, etc. will be able to bid for search terms, ensuring that the highest paying local coffee shop appears first when searching for 'coffee'."
Apple is set to introduce local advertising within its Maps app, aiming to enhance revenue from services. The advertising system will function similarly to Google Maps, allowing advertisers to bid for ad slots based on search queries. Retailers and brands will be able to bid for visibility, with the highest bidder appearing first in search results. This initiative may be linked to Apple Business Connect or a new Apple Ads platform, as the company continues to expand its advertising capabilities.
Read at Search Engine Roundtable
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