Apple is reportedly in negotiations to purchase streaming rights for Formula 1, aiming to enhance its live sports offerings alongside existing deals with Major League Baseball and Major League Soccer. ESPN's current Formula 1 contract concludes next year, positioning Apple against ESPN and possibly other bidders. The interest in Formula 1 has surged in the U.S., spurred by success such as Netflix's 'Drive to Survive' and a new F1 movie produced by Lewis Hamilton, particularly captivating young women audiences.
Formula 1 is gaining popularity in the U.S., especially among young women, as evidenced by increased viewership of live races and the success of shows like Netflix's 'Drive to Survive.'
Apple is negotiating to obtain the streaming rights for Formula 1, competing with ESPN and other potential bidders while further investing in live sports.
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