For a while now, the outlook has been rather bleak. In Apple's last fiscal year, iPhone sales fell to $200.6 billion from $205.5 billion the year prior. It did see a small quarterly jump in sales in the three months after that - driven by the new phone it launches in September each year - but net sales of the iPhone look set to be down again this year.
Addressing investors, the Apple CEO made a point to spotlight Apple Intelligence, the new suite of AI features set to come to Apple devices following the release of the iPhone 16 this fall. In his telling, Apple Intelligence represents a "breakthrough personal intelligence system that puts powerful, private generative AI models" at the core of its devices - and something that he feels will clearly drive renewed interest in iPhones when they need it.
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