The ads feature Bella Ramsey promoting Apple Intelligence, an AI tool on iPhone 16 that aims to help users navigate awkward situations with ease.
In the ads, Ramsey utilizes Apple Intelligence to create a montage of a girl's pet fish for a eulogy, demonstrating the software's emotional capabilities.
The new AI features, including movie generation and email prioritization, will launch across Apple devices alongside the iPhone 16, aiming to simplify user experiences.
Directed by award-winning filmmakers, the ads will be broadcasted across multiple platforms, showcasing how Apple Intelligence integrates into everyday moments.
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