We missed the mark with this video, and we're sorry, Apple's vice president of marketing Tor Myhren told advertising industry publication Ad Age.
Crushing the symbols of human creativity to produce a homogenized branded slab is pretty much where the tech industry is at in 2024, novelist Hari Kunzru wrote.
The message you're sending is that traditional creative tools are obsolete - and by extension, so are those who use them, added Emmy-nominated photojournalist Tyler Stone.
Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world, continued Myhren.
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