Apple's naming conventions have become increasingly convoluted, leading to confusion among consumers. The weight and thickness discrepancies between the M4 iPad Pro and the iPad Air exemplify this issue.
Ken Segall, the man behind Apple's 'i' branding, suggests that the 'i' prefix has lost its meaning and should be eliminated. He asserts that 'i' has always been a sub-brand and is no longer relevant in the current landscape.
Many recent Apple products have deviated from the 'i' branding, opting for the use of the Apple name instead. Notably, the Apple Watch and other products have strayed from the traditional 'i' prefix.
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