For the first time ever, a Serie A match will be aired on CBS, marking a significant step in bringing Italian football to a larger U.S. audience.
The league aims to attract 15 million Italian-Americans and build its presence in the U.S., which is vital for Serie A's growth.
The increase in American ownership within Serie A, with nine of the league's teams this season being North American-owned, reflects a new trend.
The agreement between CBS Sports and Serie A is crucial for continuity and aims to break previous audience records, which peaked at just 225,000.
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