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@micshasan
AdExchanger
1 month ago
Marketing tech

How A Regional Grocer Is Taking Advantage Of The Retail Media Revolution | AdExchanger

Dierbergs Markets adapted to modern changes like online sales and home deliveries.
Dierbergs prioritizes staying a grocer over becoming a technology company. [ more ]
@micshasan
AdExchanger
1 month ago
Marketing tech

Razorfish's Chief Data Officer On How Agencies Can Cope With Signal Loss | AdExchanger

Agencies should prepare for cookie loss even if Google's deadline is missed
Brands are shifting towards building first-party data sets and alternative identifiers. [ more ]
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