#advertising-trends
#advertising-trends

Cumulus Q1: Digital up. Total revenue down. "Considerable runway." - RAIN News

Refinanced capital structure with favorable terms, resulting in reduced debt, lower interest rates, and increased asset-based lending.

Focused on digital growth, accelerating digital marketing services to increase revenue while facing challenges in overall revenue and specific categories. [ more ]

AdExchanger

2 weeks ago

Searching For The End; One Ad Spend Bubble Has Nearly Popped | AdExchanger

The antitrust trial between the DOJ and Google Search questions the impact of Google's market share on innovation and competition. [ more ]

Digiday

2 weeks ago

Research Briefing: Frequency capping matters most on streaming platforms

45% of marketers prioritize frequency capping on ad-supported streaming platforms. [ more ]

Exchangewire

2 weeks ago

UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount

UK public-service broadcasters collaborate on Freely streaming service. [ more ]

TipRanks Financial

3 weeks ago

Here's what Wall Street is saying about Snap ahead of earnings - TipRanks.com

Q2 revenue guidance will be critical for Snap's stock performance post-call. [ more ]

moreMarketing

The Drum

3 weeks ago

Should ads follow trends and tropes, or is it simply lazy creative?

Brands should aim to be trendsetters, not followers, by tapping into culture authentically and standing out with distinctive advertising.

Agencies should not jump on popular creative bandwagons like dancing ads without doing the necessary brand and audience research to ensure authenticity and avoid lack of creativity. [ more ]

The Drum

3 weeks ago

Kahlua, Heineken and Dettol top Kantar's most effective campaigns of the year

Kantar's annual Creative Effectiveness Awards provide insights based on direct consumer feedback, highlighting effective advertising trends and themes like courage, catastrophizing, candid, consistent, and comical. [ more ]

Digiday

Publisher strategies: How publishers are optimizing revenue streams

Direct-sold display ads remain a top revenue driver for publishers since 2020.

Publishers are shifting focus to events and subscriptions due to challenges in ad revenue. [ more ]

MarTech

Ad industry steps up to meet signal loss, privacy challenges: IAB | MarTech

The ad industry is adapting to privacy-by-design ecosystem.

Challenges include tracking conversions, measuring ROI, and data balance. [ more ]

Exchangewire

Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

eCPM fluctuations in Western Europe in 2023

Impact of exceptional year 2021 on eCPM trends [ more ]

Exchangewire

4 months ago

Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability

Yahoo is offering first-to-market testing capabilities for its Yahoo Identity Solutions directly in the Yahoo DSP.

Advertisers can now easily test their campaign future-proofing strategies in a simulated environment to understand how Yahoo Identity Solutions can support their programmatic media. [ more ]

The Drum

Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement

Consumers navigate a fragmented, multi-touchpoint journey, demanding a holistic measurement approach.

Shift towards social media for ad spend due to its effectiveness in creating multi-touchpoint experiences. [ more ]

EMARKETER

US adults are spending more time with digital video and less time with traditional tv

US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024.

TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise. [ more ]

Digiday

Why several U.S. ad forecasts predict a better 2024, and not just because of political spending

Improved U.S. media spend forecasts for 2024

Factors driving the growth in media spend [ more ]

Forbes

Online marketing

Council Post: Streaming TV Trends Of 2024 And Why They Matter

CTV technology is becoming increasingly popular, with connected TV users expected to exceed 62.5 million by 2025.

Viewers are shifting towards free ad-supported streaming services like FAST platforms, creating new opportunities for advertisers. [ more ]

The Drum

Online marketing

5 trends that will dictate the CTV landscape in 2024

CTV growth presents new opportunities for advertisers

Broadcasters remain significant in the streaming landscape [ more ]

Modern Retail

Amazon Briefing: As competitors up their retail marketing game, Amazon maintains a low profile at industry conferences

Amazon had a subtle advertising presence at a recent industry conference, focusing more on services like Buy With Prime than traditional advertising pitches. [ more ]

Entrepreneur

Businesses Are Underutilizing One Critical Tool That Could Propel Their Marketing Efforts | Entrepreneur

GenAI presents significant opportunities for SMBs in marketing.

GenAI enables highly personalized advertisements and deeper connections with consumers. [ more ]

The Drum

Artificial intelligence

3 big reasons to be optimistic about advertising in 2024, survey reveals

Overall advertising spend is increasing across various channels.

Resurgence of brand advertising with a focus on long-term customer loyalty and omnichannel strategies. [ more ]

The Drum

Artificial intelligence

GoDaddy introduces new AI platform with 'Power your future'

AI is positioned to enhance human creativity

Brands are increasingly advertising their AI-powered products [ more ]

Adweek

Retail Media's New Secret Weapon Is Incremental ROAS

Retail media spending is growing significantly, with a projected increase to $140 billion in 2024 and nearly $166 billion in 2025.

Retail media now constitutes around one-fifth of global digital ad spending, highlighting its importance in the marketing landscape. [ more ]

The Drum

Ari Weiss on leaving DDB to launch indie: 'You're only as good as your latest bit'

Launching an indie shop named Quality Experience focusing on creating experiential work.

Emphasis on bringing high-end creative thinking and discipline to modern, multichannel campaigns. [ more ]

Digiday