Unlike awards chosen by industry juries, Kantar's study is based on direct consumer feedback, offering insights into effective advertising trends and techniques for building connections with audiences.
This year's theme is creative consumer connections, focusing on ads that have proven effective for viewers, driving brand purchases. Kantar introduced AI-based solutions for digital and TV ad testing, expanding its evaluation capabilities.
#kantars-creative-effectiveness-awards #consumer-feedback #advertising-trends #ai-based-solutions #brand-impact
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