#brand-impact

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The Drum
3 weeks ago
Marketing

Kahlua, Heineken and Dettol top Kantar's most effective campaigns of the year

Kantar's annual Creative Effectiveness Awards provide insights based on direct consumer feedback, highlighting effective advertising trends and themes like courage, catastrophizing, candid, consistent, and comical. [ more ]
TechRepublic
2 months ago
Information security

Should IT and Security Teams Play a Role in Crisis Communications?

Outages and cyber incidents can impact a company's brand, share price, and jobs.
IT leaders, including CIOs and CISOs, should be heavily involved in crisis communications planning. [ more ]
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