Marketing tech

Marketing tech

TikTok files lawsuit against US government's ban bill, deeming it unconstitutional and challenging the deadline for a sale. [ more ]

Google allegedly holds 89% of the search engine market, facing antitrust allegations.

Google and Apple had a deal where Google gave Apple almost 40% of its ad revenue to strengthen its market dominance. [ more ]

Google's antitrust trial focuses on contracts making it the default search engine and the competition it faces in different search markets. [ more ]

Google manipulated ad auctions and harmed advertisers by inflating costs to increase revenue, impacting competition and pricing control. [ more ]

Reddit's quest for growth while maintaining user base and profitability is challenging but shows promise with increased engagement and ad revenue [ more ]

Google's search advertising business traps advertisers, limiting alternatives and leading to opaque processes and high prices. [ more ]

Reddit shares soared 14% after strong Q1 earnings and optimistic Q2 forecast, driven by advertising growth and AI partnerships. [ more ]

Marketers face challenges with the demise of third-party cookies and the 2024 election impact, emphasizing the need to focus on first-party data and strategic partnerships. [ more ]

The delay in third-party cookie deprecation provides publishers with more time to develop cookie-less solutions. [ more ]

AdGPT offers AI-generated ad creation for various platforms, catering to SMBs as an affordable agency replacement. [ more ]

There are multiple replacements for cookies in the evolving marketing landscape, and leveraging a combination of post-cookie user identifiers can lead to greater advertising results. [ more ]

Congress is rushing to pass new children's online privacy laws by Friday amid opposition from organizations like the IAB. [ more ]

Yahoo Advertising partners with Kroger Precision Marketing for data sharing and targeting through DSP, reflecting the growing intersection of retail and media platforms. [ more ]

Short-form video gains importance at NewFronts as platforms like Snap and Meta leverage TikTok uncertainties to attract ad dollars. [ more ]

Omnichannel advertising bridges physical and digital retail spaces, creating a unified consumer experience. [ more ]

Google expanding relationships with streaming providers for ad campaigns. [ more ]

TikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events. [ more ]

Meta Platforms Inc. (META) faces setbacks due to malfunctioning AI-powered ad tools, causing wasted ad budgets and decreased sales.

Businesses are reconsidering advertising strategies on Meta's platforms due to recurring glitches and lack of transparency about performance issues. [ more ]

Marketers will have enhanced AI tools for image and text creation on Meta, not yet fully automated. [ more ]

As OpenAI moves towards a licensed training approach, it partners with Dotdash Meredith for training materials and ad-targeting tools. [ more ]

Children under 16 make up 40% of internet users, facing challenges in online safety and ad exposure. [ more ]

By 2032, the global consumer packaged goods (CPG) market is estimated to reach $3.17 trillion, emphasizing the significant increase in digital CPG sales. [ more ]