Facebook Ad Systems Error Causes Significant Overspend on Many Accounts
Some ad buyers reported CPMs up 200%-500% versus the previous day , while all ad performance metrics were seemingly affected.Other advertisers also reported their ad sets well exceeding their daily set budgets, with no way to limit the damage.Seeing everyone's messages.Escalations sent.Product & engineering teams are on it.We take these matters seriously.I don't have more information right now.When things go wrong, Meta has a history of making things right.