Adobe is completely leaning into generative AI, prioritizing it above all else, with leaders stating creators not using it will struggle in the evolving landscape.
"We have older versions of our products that don't use gen AI, but I wouldn't recommend using them. Our goal is to make our customers successful…" - Alexandru Costin
"We've always innovated with conviction, and we believe in the conviction of what we're doing here… our approach is the one that wins frankly in the short term, but certainly in the long term." - David Wadhwani
Adobe faces a dilemma as the demand for AI features grows from businesses, while many individual artists resist these changes, fearing job impacts.