Graphic design
It feels .. confused and inconsistent. Would love to understand more of the context here.
This 1970s Nike manifesto is absolutely wild
The memo was apparently circulated by Nike's director of marketing, Rob Strasser, in 1977 and includes 'live off the land', 'It won't be pretty' and 'If we do the right things we'll make money damn near automatic', which are varying degrees of odd.
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Did they genuinely feel inspired by 'push yourselves, push others' and 'your job isn't done until the job is done,' or were they cynical about the whole thing?
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Possibly my favourite of the whole thing is 'Break the rules: fight the law', which to me suggests people should ditch the manifesto completely, or perhaps commit a crime.
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