EU data protection
PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ newsMeta can't use sexuality to target adverts, EU court rules
The fact that Mr Maximilian Schrems has made a statement about his sexual orientation on the occasion of a public panel discussion does not authorise the operator of an online social network platform to process other data relating to his sexual orientation.
It's really important to set ground rules... there are some companies who think they can just disregard them and get a competitive advantage from this behaviour.
Meta takes privacy very seriously and has invested over five billion euros to embed privacy-focused features across its platforms, but the ruling will compel a deeper reevaluation of its advertising practices.