The holiday season is the busiest period for restaurants in New York, driven by a surge of tourists, work parties, and larger gather events, making success critical.
Restaurant owners reflect on their business's futures, as many have announced closures, attributing decisions to factors such as landlord issues and pandemic-related struggles.
Zooba's Instagram post acknowledged investment and media presence yet lamented its inability to recover from pandemic challenges, signaling a widespread vulnerability among eateries.
With operators like Buttermilk Channel and En Brasserie closing their doors, the end of the year marks a poignant time of transition for many beloved NYC restaurants.