By the middle of last year, he said, he was distressed that A.I.-generated deepfakes would swing a major election.
The tools, available from the TrueMedia.org website to anyone approved by the nonprofit, are designed to detect fake and doctored images, audio and video.
Dr. Etzioni sees these tools as an improvement over the patchwork defense currently being used to detect misleading or deceptive A.I. content.
There is a very good chance we are going to see a tsunami of misinformation. I'm terrified, he said.