Companies like Getty Images and Shutterstock are developing AI image generators using their own data, moving away from scraping web content and facing copyright challenges.
Visual media industries and content creators advocate for licensing to be paid for their work that trains AI models and may one day replace them.
Getty's partner Picsart aims at appealing to small and medium-sized businesses, creating an AI image model with Getty's stock photos for marketing purposes.
The tech industry sees potential in utilizing AI tools for marketing without legal uncertainties, targeting a broader market beyond just consumer amusement.