X's latest tool, Radar, addresses growing competition by providing subscribers with real-time trend analysis, enabling marketers to optimize their content strategies effectively.
The rebranded Radar tool enhances previous functionalities, allowing for real-time tracking of keywords and trends, which helps marketers better engage specific audiences on the platform.
Initial access to Radar is limited to Premium+ subscribers, making it a more accessible option for smaller businesses compared to its $1,000/mo predecessor.
Radar’s features, such as tracking conversation volume and velocity, empower users to plan optimal posting times, enhancing their marketing strategies on X.