Wegmans is piloting a facial recognition program to gather biometric data of customers, claiming it will enhance safety, despite concerns about privacy and potential dynamic pricing.
The implementation of facial recognition technology at Wegmans raises important discussions about the balance between enhancing customer safety and protecting individual privacy rights.
Critics question the necessity of facial recognition, fearing that it could lead to dynamic pricing strategies, raising ethical concerns that extend beyond mere data collection.
Members of Congress are concerned about the potential for grocery chains to leverage facial recognition for dynamic pricing, prompting a call for clarity from major companies like Kroger.