Spotify's AI DJ with a Spanish voice, based on Olivia 'Livi' Quiroz Roa, aims to increase music consumption via a personalized guide resonating well with listeners.
Listeners find the AI DJ's voice relatable, akin to getting music recommendations from a friend, showing significant growth in usage by over 200% in the last year.
The technology behind the AI DJ combines OpenAI and Sonantic technologies, with the Spanish version being part of Spotify's strategy to expand its reach to Spanish-speaking users.