The Sebastians opened Smør to embody their Danish roots, creating a casual cafe experience that captures the essence of Copenhagen's lunch spots without pretense.
Initially starting as a makeshift catering gig, Smør evolved rapidly after securing a tiny East Village storefront, showcasing the resilience and adaptability of the owners.
Despite the COVID challenges, Smør thrived as locals sought casual dining, leading to an unexpected expansion into a full bakery space alongside their cafe.
With just a $40,000 loan and a vision, they transformed a simple space into a vibrant order-at-the-counter restaurant, using Ikea furniture creatively.