In particular contexts like real estate or complex tools, users want to engage deeply. They need the right information and tools to weigh options and make careful decisions.
A study showed that users often reject offers perceived as 'too good to be true,' highlighting that careful evaluation is key in decision-making, especially where trust is involved.
The shift in UX thinking demonstrates that simplistic designs may inadvertently trigger distrust, as users are aware of social and psychological cues and seek deeper engagement.