#worlds-largest

#worlds-largest

Sound Story, a strategic public relations and communications agency for ambitious brands disrupting the global entertainment industry, has announced the appointment of Jane Elliott as its first Communications Director.Elliott will join Sound Story on June 13 from NOVA Entertainment, where she has been leading communications as its National Publicity Director for 15 years.

Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, announces the appointment of Benjamin Arnold as President, North America.The former US CEO of socially-led creative agency We Are Social will be responsible for leading all US operations across creative, media, marketing, and revenue.

Netflix's ad tier just got an upgrade.Top line
When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify would arrive in the first quarter of this year.Now, the streamer has delivered on that promise.Between the lines
DoubleVerify initially partnered with Netflix at launch to help the streaming service verify the viewability and traffic validity of its ads as the service waded into ad-supported content for the first time.

DoubleVerify, a leading digital media measurement, data, and analytics software platform today (March 20th, 2023) announced that DV's measurement solutions are now available for all Netflix advertisers.With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic ("IVT") and are fully viewable by real people.

Scibids, a leading technology player in the development of AI solutions, has collaborated with Dentsu and Calzedonia Group to increase the ROI of the Italian fashion group.Starting in 2021, Calzedonia Group decided to rely on the expertise of Scibids and Dentsu to increase the ROI of digital marketing and partner of IAB Italy, signing a collaboration that involved the group's four most iconic brands: Calzedonia, Intimissimi, Tezenis, and Falconeri.

02/27/2023February 27, 2023 The disappearance of Bao Fan, the founder of China Renaissance, has raised worries about a further crackdown on China's financial services sector.Bao Fan, a Chinese billionaire who has been missing for two weeks, is "participating in an investigation" in China, his company said in a statement on Sunday.

Brother, can you spare a ruble?Oligarch Oleg Deripaska told attendees at an economic summit in Siberia that Russia could be out of money by 2024."There will already be no money next year," he said, according to the Moscow Times."We will need foreign investors."The 55-year-old billionaire industrialist has close ties to Russian leader Vladimir Putin, who ordered troops into Ukraine in 2022 for a war that's become unexpectedly complex.

Patterson + Sheridan is seeking a technical advisor, patent agent, or patent attorney with a background in Electrical Engineering and patent law experience, including patent preparation and prosecution.This is a full-time, permanent position in any of the following P+S offices: Houston, TX; Dallas, TX; Waco, TX; San Jose, CA; Shrewsbury, NJ; Greensboro, NC.

Australian park rangers believe they have stumbled upon a record-breaking giant toad deep in a rainforest of the country's northern Queensland state.(Video: Reuters)
As Kylee Gray got out of her car, she looked to the ground and gasped in disbelief.The ranger at Conway National Park in Queensland, Australia, had stopped the vehicle last week in a wild rainforest after she saw a snake slithering across the track.

Asian nations have been revealed as the primary drivers of the mobile ecosystem, according to data.ai - a mobile analytics firm previously known as App Annie - in its 2023 State of Mobile report.In the firm's measurement of which nation's residents spend most time on their phones, Indonesia came out on top with 5.7 average hours a day.

Another social media company could be gearing up to compete with Twitter - and this one has a proven track record.Meta, the parent company of Facebook and Instagram, told tech site Platformer it's "exploring a standalone decentralized social network for sharing text updates" called P92.Instagram boss Adam Mosseri is reportedly handling the undertaking, which is in its early stages.

In a world where deep-pocketed investors are becoming harder to find, Saudi Arabia's $600 billion sovereign wealth fund is spreading around the oil-rich kingdom's largesse as never before.The Public Investment Fund has snapped up sports teams and electric carmakers and funded new cities in the desert as it seeks to amass $2 trillion in assets by 2030.

Mohammad Saud cares for black kite birds in Delhi, India, in the documentary All That Breathes.HBO In Anne Lamott's book on writing, she tells a great story about facing tasks that seem overwhelming.Her 10-year-old brother was doing a big school project on birds, and as the deadline loomed, he became paralyzed by how much he still had to do.

Hivestack, the world's largest, independent, programmatic digital out-of-home ad tech company, has announced an expanded exclusive partnership with Stingray, a leading music, media, and technology company, to power their retail audio advertising network across several markets.The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Hivestack Ad Server and Supply-Side Platform (SSP), is already active in Canada and will now allow for retail audio advertising inventory to be available programmatically in the United States, Mexico, and Australia for the first time.

Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen.This formalises a long-standing partnership between the two companies, bringing together Lumen's industry-leading panel and Avocet's scaled advertising technology.The merger positions Lumen as the industry's leading attention-measurement platform, with the technological and panel capability of realising omni-channel measurement in a post-cookie/ID landscape.

The Combined Federal Campaign (CFC) is the world's largest and most successful annual charity campaign for U.S. federal employees and retirees.The pledge period for this year's campaign ends on January 14, 2023, and you can donate to support EFF's mission in fighting for digital freedoms for every internet user.